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Item #: XBR49X950H
MSRP: $1,199.99
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950H | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

 

See how our beautiful design immerses you in the action

 

Flush surface, no distractions

A slim and flush design with discreet stand and thin bezel keeps you focused on what's important—the picture.

 

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

 

  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

 

VIEW FULL SPECS HERE

 

Deeper blacks and more brightness from any angle

 

Discover deeper blacks and more brightness from any angle 

The same powerful processor used in our 8K TVs analyzes data to boost color, contrast and clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.

X-Wide Angle is available on TVs larger than 55" class (54.6" diag).

 

 

Music concert showing sound and picture in harmony

 

Sound and picture in harmony—discreetly mounted tweeter

Sound positioning tweeters help optimize the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene.

Acoustic Multi Audio is available on TVs larger than 55" class (54.6" diag). X-Balanced Speaker is available on TVs with a screen size between 55" class (54.6" diag) and 75" class (74.5" diag).

 

 

Minimalist one-slate design concept

 

Flush surface, no distractions

A slim and flush design with discreet stand and thin bezel keeps you focused on what's important—the picture.

 

Enjoy the precision of true-to-life contrast

Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full-Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO5, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.

Full Array LED & Xtended Dynamic Range logos

 

Making color and contrast more real

Object-based HDR remaster

With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

Shot of drone above mountains showing greater depth and textures.

 

4K X-Reality™ PRO

 

Supreme resolution, whatever you’re watching

Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our Picture Processor X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyzes and processes data to enrich 4K pictures with real-world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real-world textures.

 

Beautifully matched pictures and sound

Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio™ includes two sound-positioning speakers at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.

This feature is available on TVs larger than 55" class (54.6" diag). Independent amp control is available on TVs with a screen size between 55" class (54.6" diag) and 75" class (74.5" diag).

 

Sound flows around you with Dolby Atmos

 

Sound flows around you with Dolby Atmos®

Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.

Dolby Atmos® logo

 

Enjoy multidimensional sound with S-Force Front Surround

Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi-surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.

S-Force Front Surround logo
S-Force Front Surround reproduces a multi-surround speaker system

 



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