Sony XBR 85X950B - 85" 4K 3D LED TV

The Ultimate Standard in 4K Ultra HD

There are 4K Ultra HD TVs, and then there is Sony’s flagship 4K Ultra HD TV with four times the clarity of HD, more brilliant expanded color and up to 3x the brightness range of standard LED HDTVs. Breathtaking detail is depicted with pinpoint accuracy for the most natural images. The TRILUMINOS display produces the widest color spectrum we've ever offered in a TV. But what really sets this TV apart is Sony’s exclusive X-tended Dynamic Range PRO full array local dimming technology for up to 3x the brightness range. The range of peak brightness to the deepest of blacks is unlike any contrast Sony has ever offered in a TV. It's quite simply the most immersive, highest resolution TV experience possible.

Four Times Clearer Picture

Four times the resolution of Full HD 1080p1. The 4K Ultra HD screen contains over 8 million individual pixels that transform everything you watch into a life-like experience. Advanced picture processing also ensures that every single pixel displays images with superb brightness and authentic detail.

Upscale Everything You Watch to 4K Ultra HD

Suddenly, everything looks better. All of your existing HD sports, TV shows and movies are upscaled to super clear 4K quality. Even YouTube® clips and smartphone videos are enhanced with stunning results. The 4K X-Reality™ PRO picture engine analyzes and processes every image to refine color, clarity and detail for a beautifully natural picture.

Up to 3x Brightness Means the Best Contrast Ever

Sony’s exclusive X-tended Dynamic Range PRO technology utilizing full array local dimming produces contrast beyond comparison. Bright whites and dark blacks are controlled with fine detail. You’ll get the peak brightness that LED TVs are known for as well as deeper blacks previously only associated with Plasma TVs. Keeping the light areas bright while keeping blacks truly black is called widening dynamic range. In the image shown, notice the difference in detail of the dark buildings combined with the brightness of the city lights. The difference certainly is dynamic.

More Brilliant Expanded Color

Spoil yourself with the widest color spectrum we’ve ever offered on a television. Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colors – just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones. It’s all thanks to a TRILUMINOS display that uses more colors to produce a more vibrant picture.

The Future of 4K Entertainment is Here

Sony's 2014 4K Ultra HD TVs are optimized to support new codecs that are needed for a variety of current and forthcoming 4K video services from Netflix and other providers. They also support the latest HDMI to connect external media players (sold separately) and 4K/60p playback for viewing 4K sports in the future.

• Netflix provides viewers access to stream select TV shows and films in 4K Ultra HD.
• PlayMemories Online makes it easy to view and share your personal photos in 4K.
• Video Unlimited 4K allows you to rent or purchase from the largest collection of 4K feature films and TV episodes for your home.
• 500px showcases stunning professional photos from around the world in 4K directly on your TV.

The Most Feature Films in 4K

Add a Sony 4K Ultra HD Media Player (FMP-X10, sold separately) for exclusive access to the Video Unlimited 4K service, which hosts the largest selection of feature films and TV episodes in 4K Ultra HD for the home. Choose to download new releases and classic films for rental or purchase. Or choose from a vast library of included 4K videos.

Find it Faster With One-Flick Remote

An even faster way to find what you want. With ‘One-Flick’ on the remote you can instantly pull up a short cut menu that lets you navigate to your favorite TV channels, networked photos, and online videos from YouTube™, Crackle™, and Video Unlimited.

Check out Sony's new easy to use menu. (0:47)

Watch Together Even While Apart

With Social Viewing you can watch TV, follow tweets, and Skype all at the same time. You can enjoy sports, TV shows, or movies with your friends and family even if you are not together. Add your Skype® video chat to the TV screen and cheer together when your favorite team scores. To add tweets on screen, choose a hashtag, and see comments relating to your show flow across the screen.

Play PS3® Games Streamed Directly to Your TV

Bring the immersive world of PlayStation® directly to your TV with PlayStation™Now. For the first time discover and play PlayStation®3 games by pairing a PlayStation DUALSHOCK®3 controller directly to your PlayStation Now Ready Bravia and start streaming games - no additional hardware required.